The Org
State-based peak body with 500+ members.
The Brief
Re-establish and re-invigorate the sector’s biennial conference, in a way that optimised the sector’s strength, enhanced the peak body’s reputation and delivered a revenue-positive event.
Delivered
- 3-day conference program with plenaries, break out sessions and trade show, supported with a range of networking opportunities.
- Inaugural sector awards, including gala presentation and celebration night.
- Exceeded sponsorship revenue target and built extensive new sponsorship relationships.
- Outstanding membership feedback and engagement, including from the Board.
- Revenue-generating event, established as the premier event in the organisation’s signature events calendar.
- New event branding and communications design.