The Org
State-based peak body with 500+ organisational and individual members.
The Brief
Increase state government investment in housing solutions, a fundamental issue for community services provision.
Delivered
- An award-winning advocacy campaign, the Town of Nowhere, designed to build public support for investment in housing
- Historic $2.9 billion Queensland Government investment in new social housing initiatives
- New campaign partnership model, incorporating and profiling 12 member organisations
- Campaign assets included website, video, digital media and outdoor
- Campaign outcomes included $2.8 million in earned media, 1,280 messages sent to local MPs, 1.4 million media impressions.